Author

70 posts

Equifax Hack

 

Equifax Data Breach

About 143 million American consumers were affected by the recent Equifax data breach. The breach was announced last Friday.  It was reported that hackers accessed consumers personal information between May and July 2017.  Data accessed included social security numbers. credit card numbers, and in some cases driver license numbers.  That means your information may now be in the hands of criminals.  If you have a credit report you need to take action to protect your information from being misused. Here are four things you can do to stay protected:  Read More →

Helping Businesses Stand Out

Make your business standSmall business owners face many challenges.  Most are not only in charge of running the business but are also left to make quick decisions.  While most decisions are small and have little to no impact, some of the most common decisions all business owners face have major impact.  One of the most important decisions all business owners have to make is what strategy to use to help its business stand out from the large crowd.  This decision will deliver either amazing results or negative results.  With so much work to do and many decisions to make, it’s very common for business owners to go for a strategy that doesn’t require so much work. Truth is, you must be the lucky one if that easy strategy works for you! Read More →

What impact does Social Media Marketing have on your business?

social media

Checking in on what is happening within our social networks has become part of the daily routine for most of us including businesses.  Social media has become a routine marketing tactic for every business.  This helps businesses build awareness, interact with customers and prospects and ultimately build relationships. But you may be wondering, what real impact does social media have to a business? Well, let us go over a few details, I promise that by the end of reading this article you will be able to answer the question!  Read More →

Landing Pages, An Indispensable Part Of Marketing

Landing pages

You may be wondering about the difference between a landing page and a website.  Your website is designed to provide detailed product information, getting your business found online, and even sharing updates. A landing page has specific benefits that sets them apart from a business website. Landing pages have a purpose and that is to allow you to target your audience, to convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they converted on.  A land page is a web page distinct from your main website that has been designed for a single focused objective.  Now that we have a better a idea of what a landing page is, lets go over a few of the many benefits of landing pages.    Read More →