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Mistakes that will kill your website

avoid mistakes that will kill your websiteThere are many mistakes that will kill your website, many times these relate to taking shortcuts. We’ve written about good digital marketing techniques and the importance websites, blogs, and social media profiles. One thing we haven’t really covered is patience. You can develop a great digital marketing strategy but without a large budget to purchase paid advertising with it will take time to grow your audience. Read More →

What is evergreen content?

Lady typing on a laptopEvergreen content simply put is content that lasts, this is content that is still relevant into the future. One of the best ways to stand out over your competition is branding yourself. You create your brand and market your experience, dedication, and knowledge. Writing blogs or creating videos on your industry help you display your knowledge and displays you as an industry expert. The problem lies in the time needed to create such media engagement and that’s where evergreen content comes into play. Read More →

Forget about Facebook likes

As the title suggests, you should forget about Facebook likes. There are many people starting out with digital marketing obsessed with things like how many likes their page has. It’s understandable as this has played a big role in the past. Unfortunately Facebook has changed it’s algorithm. It changed and so must we, we need to adjust our marketing efforts and techniques to match the tools we use. Among it’s changes Facebook now ranks reactions higher than page likes. Concentrate your efforts instead in creating content that elicits reactions. A reaction whether a like, smiley face or angry face means people are engaging and that’s the purpose of social media after all.  Read More →

Be honest, be yourself, get more clients

be yourself - man in blue suite laughing The question in every business owners mind is, how can I get more clients? Your business can’t thrive without new clientele and marketing strategies are meant to bring you just that. But how? Reaching your target audience isn’t hard and now more than ever you have all the tools available to do just that.

Tools however aren’t enough. Plenty of people are using the same tools and following the same trends that are supposed to get you exposure. But, how are you supposed to stand out when you do the same thing as everyone else? First, ignore the trends. Read More →