Archive for category: Online marketing

Landing Pages, An Indispensable Part Of Marketing


You may be wondering about the difference between a landing page and a website.  Your website is designed to provide detailed product information, getting your business found online, and even sharing updates. A landing page has specific benefits that sets them apart from a business website. Landing pages have a purpose and that is to allow you to target your audience, to convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they converted on.  A land page is a web page distinct from your main website that has been designed for a single focused objective.  Now that we have a better a idea of what a landing page is, lets go over a few of the many benefits of landing pages.   

Start Advertising With Bing

As a business owner you want to reach as many people in your target market as you can.  To reach that goal, you will need to explore a variety of marketing channels. One of those channels is Bing Ads.  There are so many reasons why business owners should advertise with Bing.  Bing offers it’s own PPC (pay-per-click) marketing service, which is very similar to Google AdWords.  The powerful advantages that Bing Ads has may surprise you, pay attention while we go over a few!

The Importance Of Tracking Online Marketing Strategy Results

There are thousands of strategies you can use to promote your business. But, one of the smartest things a business owner can do for his or her business is to manage and keep track of the results from those strategies.  Why take the time to correctly develop a business marketing plan, if you are not going to track results?  It’s common, marketing mistakes happen, but if you are not tracking results you are not marketing. Tracking will help you evaluate your marketing efforts.  If you correctly study the results, you will understand what is working and what is not.  There are many tools available to help you track the results of your marketing campaign, let us go over a few. 

Helping Businesses Increase Online Sales

Increase Online Sales

All businesses with E-commerce sites have one goal in common, to increase online sales. While this task might seem like a hard thing to do, fortunately, there are many ways to help you increase your online sales. E-commerce sales have increased so much and customers want to buy more online.  Having your website correctly optimized for e-commerce can deliver great results.  Here are a few tips to help increase your website sales.

Tips to create successful Online Giveaways

Online giveaways are always a great tool for marketers. Giveaways can boost engagement, drive website traffic and find new visitors and customers for your business. Yet many businesses don’t take advantage of this great strategy. This strategy can grow your email list by hundreds or thousands of new subscribers. Creating a successful online giveaway doesn’t have to be hard at all. Keep in mind, it does require thorough preparation if you want positive results. Let’s go over a few tips to help you create a successful online giveaway.

Nurture Marketing Strategy

Nurture marketing is a strategy that keeps marketers in front of prospects while providing relevant, worthwhile content based on the demographics needs and behavior of the individual. Think of this strategy as planting a seed and nurturing it until it blossoms. Most of the time people are not ready to purchase your product or service after your first interaction. You have to warm them up little by little until they are ready to buy from you. This is why nurture marketing is a necessary component for any business digital advertising strategy.

 

Nurture marketing gives great results

When you implement nurture marketing to your business marketing plan, you get great results. Nurture marketing positions you as an expert provider of needed solutions. Allowing you to establish a bond and to gain lead’s trust. Leads will see you as a trustworthy industry person, not a pushy sales person. You will deliver highly relevant content such as newsletters, webinar invitations, and just timely follow-ups.

Improve your business Social Media Strategy

Facebook has become one of the most popular social networking sites for marketers. Not being active on Facebook is an advantage only to your competitors. While Facebook shouldn’t be your only source of marketing, if used correctly it can be an extremely valuable and predictable source of leads. Do you have a Facebook business account? If you do, great! If you don’t, create one its free! Here are a few tips to keep in mind that will help improve your business social media strategy. 

A Guide to Online Marketing

Social apps on smartphone

Most business owners seem to think of online marketing as a complicated task. As a result, they are afraid to try it out and forgo online marketing all together.

Online marketing really isn’t much different than more traditional marketing platforms like radio, TV, newspaper, or other offline media. The difference is really in the tools available to you and the lower cost of entry. There are many free ways to market online and many ways to purchase paid advertisement in which you decide how much to spend. This guide to online marketing explains some of the simple concepts involved and why you should try it.

Business owners with basic knowledge online platforms including social media platforms can launch successful marketing campaigns.  Here is a simple guide on how small businesses can use the tools and platforms for online marketing to successfully promote their products and services.

Advantages of Online Marketing

Online Marketing is also called Internet Marketing or Digital Marketing

is a form of advertising that makes use of various tools for promoting services and commodities. Including search engine optimization campaigns, pay-per-click, banner advertising and email marketing. Numerous small businesses take advantage of these tools for marketing. Helping increase their market shares and improve sales. The fundamental difference between online marketing and the traditional forms of marketing is

7 Reasons why you CAN’T afford not to market your business

Marketing is for all businesses, big or small.

Your business needs to understand the value of marketing because a great marketing plan will help you attract customers.  Keep in mind, developing a marketing strategy is not easy, but is a very valuable process that can greatly contribute to your business success.

 

Here are the 7 reasons why you CAN’T afford not to market your business:   

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