Archive for category: Online marketing

Using Facebook for business Marketing

 

Whether you’re a big corporation or a small local business, Facebook can help your marketing strategy.

Facebook can be a very powerful marketing tool for your business.  It is no surprise that Facebook continues to be one of the most popular social media platforms not only for friends to connect but now a place for businesses to market themselves. Although creating a Facebook business page can be beneficial, you will not see results if it’s not used correctly.  A Facebook business page will let businesses identify themselves.  Businesses will be able to list product offers, share links, images, and posts.

Facebook also offers its own form of advertising.  Facebook ads are classic ads that are referred to Marketplace ads, can include an image, a headline, and a click-through link to a page or website.  Implementing Facebook ads into your business marketing strategy can help you

Benefits of implementing a Customer Relationship Management (CRM) to Business Systems

Although CRM software has been around for a while, it’s only recently that more and more business owners have started integrating it into their companies. The CRM ( Customer Relationship Management) software can be very beneficial to any business, small or large.

A CRM platform can help manage and analyze customer interactions as well as data.  CRM tools allow you to automate different interactions with leads. You can also track all future sale opportunities.  Another huge benefit from using the CRM is that all information and documents entered in the CRM, are manageable from any device.  All your work is saved in an easy-to-use place.  As a business owner, the CRM will help you track the performance and efficiency of your employees.

You can also look at the CRM as one of your marketing strategies.  Most CRM softwares offer auto repetitive tasks to enhance your marketing skills. This promotes efficiency in your business by automatically tracking and following-up with leads and clients. Giving you more time to market your business in many other ways.  The advantages that come with a CRM platform can be endless.  From managing contacts, to

Website FAQ’s

I’m on social media, do I really need a website?

Social media is a great way to advertise and reach out to existing customers who have liked you and follow your business so you can inform them of the next great thing, idea, product or upcoming sales. While these platforms are great for interacting with your followers it’s not the best platform for listing your services or products and detailing your business structures and strengths.

Logo FAQ

Your logo is the face of your business and the image it portrays should go hand in hand with your business model, mission, target audience/market and represent your professional image.

A logo helps differentiate your business from the masses, this is especially important for companies with more than one location or businesses looking to grow. A dental clinic with a sign that says dentist makes it difficult for someone to differentiate that business from the other dental clinic down the street with a similar sign, however one that has a catchy logo becomes more memorable.

A good logo should be simple, appealing, and should represent your current business, this should also adapt well with your marketing efforts, as an example consider a logo that doesn’t scale well, it might look good when printed big on a banner, flyer, or brochure but the name or letters are unreadable when it’s shrank to fit on a business card or when viewed on a mobile friendly website.

DIY vs. professionally developed websites

 

Coffee shop owners

There are many companies advertising do it yourself (DIY) websites and most offer these sites at a substantially low price range when compared to professionally developed websites. Hiring a developer or a company to create a custom built website for you may not seem appealing in comparison however like most things in life you get what you pay for. This isn’t to say DIY websites are bad however and what option is right for you really depends on your needs. This post will do a comparison and provide some examples on when one might work better than the other.

Advertising your website with pay per click PPC

successful business workers looking at an image

Pay per click is a form of paid advertisement offered by search engines which allow you to setup advertisements utilizing key words or phrases that appear on listings. When viewers search for something similar to those keywords in your listing your ad would appear toward the top or on a side panel of the search results displayed to the customer. Unlike TV, radio, or magazine ads, you don’t pay for viewership, instead you only pay when someone clicks on your ad. A good pay per click campaign can quickly become the best way of advertising your website.

Pay per click campaigns can be very useful in advertising your website and getting you new customers at affordable rates. Keep in mind that this is an advertising campaign and like any campaign its results and effectiveness depends on how well it’s planned and implemented.

Tips for expanding your business

woman sewing clothing can grow business with tips for expanding

In an article on fox business they offered six tips for expanding your business, this included things like adding new products and services which will broaden your customer base, up-selling to existing customers, expanding into new territories, tap into new sales and delivery channels and so on. We’re going to touch the topics of expanding into new territories and delivery channels on this post as it pertains to technology. An easy and cost effective ways of expanding if you sell products is moving your business online, this can include selling your products on sites

Blog writing for your business

Office girl blog writing on laptop

With the rise of social media over the years and platforms like Facebook and Google plus taking the wheel, blogs have sort of taken the back seat and in many instances even been forgotten about by most business owners. Blog writing can help a business owner connect with potential customers interested in their offerings. Potential customers are looking for information using online searches and likely don’t know your company exists, meaning of course they aren’t following the company on either of the social media platforms previously mentioned.

The advantages of a blog include complete control over how you display your information, there are no advertisements thrown into the middle of your article and no distracting ads included on the sides unless you decide to add them which gives you control as to who can advertise and reach your article’s readers and followers,

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