Compromised business functions usually result in losses. If your business sales an average of $1000 an hour and your sales system goes down for 2 hours you experience a loss. A loss in this instance includes $2000 worth of sales, plus the cost of the repair, plus the cost of future revenue lost. Customers that were lost likely won’t return or make referrals, this makes up future revenue. Not to mention potential referrals lost. This is why conducting a risk assessment is a good idea.