To succeed in marketing you simply need to start marketing. There are many platforms available you can use to market your brand with, we’ve covered many on this blog already. The problem many seem to have is they spend so much time researching that they never get started doing. Doing your research is important. Research helps with ROI (return on investment) and ensures you aren’t wasting your time. The problem is, the more research you do the more trends you read about and you might later find yourself doing what others have already done.
I covered the importance of avoiding this in Be honest, be yourself, get more clients.
More importantly however is doing what works for you. Marketing channels and tactics that work in one industry may not work in another. Similarly, geographic locations and customer demographic will impact what works within the same industry. If you apply the same tactics as others in your industry but target a different audience you may not experience the same results.