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Succeed in marketing by getting started

To succeed in marketing you simply need to start marketing. There are many platforms available you can use to market your brand with, we’ve covered many on this blog already. The problem many seem to have is they spend so much time researching that they never get started doing. Doing your research is important. Research helps with ROI (return on investment) and ensures you aren’t wasting your time. The problem is, the more research you do the more trends you read about and you might later find yourself doing what others have already done.

I covered the importance of avoiding this in Be honest, be yourself, get more clients.

More importantly however is doing what works for you. Marketing channels and tactics that work in one industry may not work in another. Similarly, geographic locations and customer demographic will impact what works within the same industry. If you apply the same tactics as others in your industry but target a different audience you may not experience the same results.

Equifax Hack

 

About 143 million American consumers were affected by the recent Equifax data breach. The breach was announced last Friday.  It was reported that hackers accessed consumers personal information between May and July 2017.  Data accessed included social security numbers. credit card numbers, and in some cases driver license numbers.  That means your information may now be in the hands of criminals.  If you have a credit report you need to take action to protect your information from being misused. Here are four things you can do to stay protected: 

Mistakes that will kill your website

laptop displaying the google home pageThere are many mistakes that will kill your website, many times these relate to taking shortcuts. We’ve written about good digital marketing techniques and the importance websites, blogs, and social media profiles. One thing we haven’t really covered is patience. You can develop a great digital marketing strategy but without a large budget to purchase paid advertising with it will take time to grow your audience.

What is evergreen content?

Lady typing on a laptopEvergreen content simply put is content that lasts, this is content that is still relevant into the future. One of the best ways to stand out over your competition is branding yourself. You create your brand and market your experience, dedication, and knowledge. Writing blogs or creating videos on your industry help you display your knowledge and displays you as an industry expert. The problem lies in the time needed to create such media engagement and that’s where evergreen content comes into play.

Forget about Facebook likes

As the title suggests, you should forget about Facebook likes. There are many people starting out with digital marketing obsessed with things like how many likes their page has. It’s understandable as this has played a big role in the past. Unfortunately Facebook has changed it’s algorithm. It changed and so must we, we need to adjust our marketing efforts and techniques to match the tools we use. Among it’s changes Facebook now ranks reactions higher than page likes. Concentrate your efforts instead in creating content that elicits reactions. A reaction whether a like, smiley face or angry face means people are engaging and that’s the purpose of social media after all. 

Be honest, be yourself, get more clients

be yourself - man in blue suite laughing The question in every business owners mind is, how can I get more clients? Your business can’t thrive without new clientele and marketing strategies are meant to bring you just that. But how? Reaching your target audience isn’t hard and now more than ever you have all the tools available to do just that.

Tools however aren’t enough. Plenty of people are using the same tools and following the same trends that are supposed to get you exposure. But, how are you supposed to stand out when you do the same thing as everyone else? First, ignore the trends.

Importance of branding your business

BrandingOpening a new business is no small feat and neither is running one. Depending on your business model and capital available, many small business owners start by filling many hats. With all that you are responsible for don’t forget that branding your business should take up an important role within your business plan.

A brand makes it easier for your customers to distinguish your business from the masses. Branding gives your business an identity

Helping Businesses Stand Out

mall business owners face many challenges.  Most are not only in charge of running the business but are also left to make quick decisions.  While most decisions are small and have little to no impact, some of the most common decisions all business owners face have major impact.  One of the most important decisions all business owners have to make is what strategy to use to help its business stand out from the large crowd.  This decision will deliver either amazing results or negative results.  With so much work to do and many decisions to make, it’s very common for business owners to go for a strategy that doesn’t require so much work. Truth is, you must be the lucky one if that easy strategy works for you!

What impact does Social Media Marketing have on your business?

Checking in on what is happening within our social networks has become part of the daily routine for most of us including businesses.  Social media has become a routine marketing tactic for every business.  This helps businesses build awareness, interact with customers and prospects and ultimately build relationships. But you may be wondering, what real impact does social media have to a business? Well, let us go over a few details, I promise that by the end of reading this article you will be able to answer the question! 

Should you hire a digital marketing agency?

should you hire a digital marketing agency? Understanding business marketingAll business owners understand the importance of marketing their business, here’s just 7 reasons why. Some undertake the responsibility themselves and are successful at it, but should you hire a digital marketing agency?

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