Productivity loss prevention is something business managers should consider when the business isn’t functioning to its full potential. There are negative impacts on business productivity with the unrestricted use of social media. According to TeamLease Woeld of Work Report, an average of 2.35 hours a day are spent accessing social media at work. The University of Maryland released a compilation of reports and statistics that revealed 18% of users can’t go more than a few hours without checking Facebook.
Preventing productivity loss at work
Depending on your business type, marketing goals, and marketing efforts, you may need some employees to access social media during work hours.
Social media management plays a big role in digital marketing efforts, so you can’t simply lock everyone out. You may find some employees use social media as a tool to find answers to commonly asked questions. Your business may benefit from allowing access to sites such as YouTube while Facebook is just as a distraction. Such scenarios require you to manage social media access at a more granular level. You may need to create access groups that allow you to give access to social media to some employees but not others. You may also need to allow access to certain social media sites while blocking others. This can be a big undertaking if you are unfamiliar with the technology involved.
Productivity loss framework
Preventing productivity loss by use of social media requires a framework. We start by analyzing your business model and requirements. Based on our findings we can put together a matrix on your user’s social media requirements. This allows us to finely tune the rules that block social media for the users that shouldn’t be using it. Allows social media managers access to the tools they need. And creates rulesets to give access to only resources that improve productivity for your staff.
I encourage you to read this article from the International Center for Media and the Public Agenda to see just how difficult it is to simply rely on people not using social media because you asked them to.
Also, check out our article on setting up a cleaner and more productive desktop.