You may be wondering about the difference between a landing page and a website. Your website is designed to provide detailed product information, getting your business found online, and even sharing updates. A landing page has specific benefits that sets them apart from a business website. Landing pages have a purpose and that is to allow you to target your audience, to convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they converted on. A land page is a web page distinct from your main website that has been designed for a single focused objective. Now that we have a better a idea of what a landing page is, lets go over a few of the many benefits of landing pages.
As a business owner you want to reach as many people in your target market as you can. To reach that goal, you will need to explore a variety of marketing channels. One of those channels is Bing Ads. There are so many reasons why business owners should advertise with Bing. Bing offers it’s own PPC (pay-per-click) marketing service, which is very similar to Google AdWords. The powerful advantages that Bing Ads has may surprise you, pay attention while we go over a few!
There are thousands of strategies you can use to promote your business. But, one of the smartest things a business owner can do for his or her business is to manage and keep track of the results from those strategies. Why take the time to correctly develop a business marketing plan, if you are not going to track results? It’s common, marketing mistakes happen, but if you are not tracking results you are not marketing. Tracking will help you evaluate your marketing efforts. If you correctly study the results, you will understand what is working and what is not. There are many tools available to help you track the results of your marketing campaign, let us go over a few.
Increase Online Sales
All businesses with E-commerce sites have one goal in common, to increase online sales. While this task might seem like a hard thing to do, fortunately, there are many ways to help you increase your online sales. E-commerce sales have increased so much and customers want to buy more online. Having your website correctly optimized for e-commerce can deliver great results. Here are a few tips to help increase your website sales.
Online giveaways are always a great tool for marketers. Giveaways can boost engagement, drive website traffic and find new visitors and customers for your business. Yet many businesses don’t take advantage of this great strategy. This strategy can grow your email list by hundreds or thousands of new subscribers. Creating a successful online giveaway doesn’t have to be hard at all. Keep in mind, it does require thorough preparation if you want positive results. Let’s go over a few tips to help you create a successful online giveaway.
Nurture marketing is a strategy that keeps marketers in front of prospects while providing relevant, worthwhile content based on the demographics needs and behavior of the individual. Think of this strategy as planting a seed and nurturing it until it blossoms. Most of the time people are not ready to purchase your product or service after your first interaction. You have to warm them up little by little until they are ready to buy from you. This is why nurture marketing is a necessary component for any business digital advertising strategy.
Nurture marketing gives great results
When you implement nurture marketing to your business marketing plan, you get great results. Nurture marketing positions you as an expert provider of needed solutions. Allowing you to establish a bond and to gain lead’s trust. Leads will see you as a trustworthy industry person, not a pushy sales person. You will deliver highly relevant content such as newsletters, webinar invitations, and just timely follow-ups.
Facebook has become one of the most popular social networking sites for marketers. Not being active on Facebook is an advantage only to your competitors. While Facebook shouldn’t be your only source of marketing, if used correctly it can be an extremely valuable and predictable source of leads. Do you have a Facebook business account? If you do, great! If you don’t, create one its free! Here are a few tips to keep in mind that will help improve your business social media strategy.
As a small company we don’t have the resources bigger organizations can deploy to finding the right employee. I don’t have the personnel or time necessary to review each resume/application we get and verify the information.
Making things worse is that many use templates or resume creation tools like those found on indeed to create their resume, so all resumes look and read the same. There are many articles on hiring good employees and full of suggestions like:
- Pre-screen candidates
- Review each resume carefully
- Ask the right interview questions
Finding the right employee is easier if we narrow our search by testing our candidates for the skills we require throughout the hiring process.
Doing this we were able to quickly narrow eligible candidates with minimal effort and in a very short period of time (minutes vs. hours).
At the time of this writing we are hiring for three different positions, one is a social media associate. Our requirements among others called for a self motivated, focused and responsible person with attention to detail who is able to work independently.
So I got started. I posted the job opening on our blog and included a form that applicants needed to fill in COMPLETELY. I shared this on social media and posted the same on indeed with one difference,
Most business owners seem to think of online marketing as a complicated task. As a result, they are afraid to try it out and forgo online marketing all together.
Online marketing really isn’t much different than more traditional marketing platforms like radio, TV, newspaper, or other offline media. The difference is really in the tools available to you and the lower cost of entry. There are many free ways to market online and many ways to purchase paid advertisement in which you decide how much to spend. This guide to online marketing explains some of the simple concepts involved and why you should try it.
Business owners with basic knowledge online platforms including social media platforms can launch successful marketing campaigns. Here is a simple guide on how small businesses can use the tools and platforms for online marketing to successfully promote their products and services.
About the Company
Green Shield Technology is looking for a social media associate, we are an I.T. service provider focused on small and medium-sized companies. Its portfolio of services includes I.T. consulting, managed I.T. services, website, web application development, and more. We are looking for sharp, self-motivated, highly driven individuals.
Job Description –
- Manage social media profiles for the company and it’s clients (Facebook, LinkedIn, Instagram, Google+ and more)
- Research marketing campaigns and bring out fresh ideas
- Design and create content for social media platforms
- Proficient in MS Office
- Assist the Manager as needed
The ideal person for us is: SORRY, we are no longer accepting applicants for this position.