Archive for tag: marketing

A Guide to Online Marketing

Social apps on smartphone

Most business owners seem to think of online marketing as a complicated task. As a result, they are afraid to try it out and forgo online marketing all together.

Online marketing really isn’t much different than more traditional marketing platforms like radio, TV, newspaper, or other offline media. The difference is really in the tools available to you and the lower cost of entry. There are many free ways to market online and many ways to purchase paid advertisement in which you decide how much to spend. This guide to online marketing explains some of the simple concepts involved and why you should try it.

Business owners with basic knowledge online platforms including social media platforms can launch successful marketing campaigns.  Here is a simple guide on how small businesses can use the tools and platforms for online marketing to successfully promote their products and services.

Blog writing for your business

Office girl blog writing on laptop

With the rise of social media over the years and platforms like Facebook and Google plus taking the wheel, blogs have sort of taken the back seat and in many instances even been forgotten about by most business owners. Blog writing can help a business owner connect with potential customers interested in their offerings. Potential customers are looking for information using online searches and likely don’t know your company exists, meaning of course they aren’t following the company on either of the social media platforms previously mentioned.

The advantages of a blog include complete control over how you display your information, there are no advertisements thrown into the middle of your article and no distracting ads included on the sides unless you decide to add them which gives you control as to who can advertise and reach your article’s readers and followers,

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