Archive for category: Online marketing

Security bug – Google Plus is shutting down

Google Plus a social networking site from Google meant to compete with Facebook didn’t quite take off as expected. This prompted a shutdown of the social media network. The shutdown was then pushed ahead of schedule after two security incidents found by Google. For the users still using the social media network say goodbye to the 7 year-old and consider exporting or download your data.

3D Virtual Tours For Your Real Estate business

 

3D Tours

In today’s world, digital marketing is a must for every business.  The advantage is that there are many different ways to market your business online and 3D virtual tours may be a great option for you!  Real estate agents know how competitive the market can be and, you are expected to be a market genius to properly market a home.  3D virtual tour services may be just what you need to stand out from your competitors!

3D tours are virtual tours that save real estate agents time and money.  The 3D virtual tours are very useful for marketing properties to clients 24/7.  More than half of home buyers start their search online so

More Video Marketing for Your Business

Video Marketing

Video marketing is on the rise and has proven to be a powerful marketing strategy.  In a fast-paced world, it’s critical to find unique ways to make your company brand stand out from the rest. Video marketing might be the answer!  Let’s be honest,  most times people will prefer to watch a two-minute video versus taking 10 minutes to read the same information.  Check out these great benefits of video marketing for your business!

Succeed in marketing by getting started

To succeed in marketing you simply need to start marketing. There are many platforms available you can use to market your brand with, we’ve covered many on this blog already. The problem many seem to have is they spend so much time researching that they never get started doing. Doing your research is important. Research helps with ROI (return on investment) and ensures you aren’t wasting your time. The problem is, the more research you do the more trends you read about and you might later find yourself doing what others have already done.

I covered the importance of avoiding this in Be honest, be yourself, get more clients.

More importantly however is doing what works for you. Marketing channels and tactics that work in one industry may not work in another. Similarly, geographic locations and customer demographic will impact what works within the same industry. If you apply the same tactics as others in your industry but target a different audience you may not experience the same results.

What is evergreen content?

Lady typing on a laptopEvergreen content simply put is content that lasts, this is content that is still relevant into the future. One of the best ways to stand out over your competition is branding yourself. You create your brand and market your experience, dedication, and knowledge. Writing blogs or creating videos on your industry help you display your knowledge and displays you as an industry expert. The problem lies in the time needed to create such media engagement and that’s where evergreen content comes into play.

Be honest, be yourself, get more clients

be yourself - man in blue suite laughing The question in every business owners mind is, how can I get more clients? Your business can’t thrive without new clientele and marketing strategies are meant to bring you just that. But how? Reaching your target audience isn’t hard and now more than ever you have all the tools available to do just that.

Tools however aren’t enough. Plenty of people are using the same tools and following the same trends that are supposed to get you exposure. But, how are you supposed to stand out when you do the same thing as everyone else? First, ignore the trends.

Importance of branding your business

BrandingOpening a new business is no small feat and neither is running one. Depending on your business model and capital available, many small business owners start by filling many hats. With all that you are responsible for don’t forget that branding your business should take up an important role within your business plan.

A brand makes it easier for your customers to distinguish your business from the masses. Branding gives your business an identity

Helping Businesses Stand Out

Make your business standSmall business owners face many challenges.  Most are not only in charge of running the business but are also left to make quick decisions.  While most decisions are small and have little to no impact, some of the most common decisions all business owners face have major impact.  One of the most important decisions all business owners have to make is what strategy to use to help its business stand out from the large crowd.  This decision will deliver either amazing results or negative results.  With so much work to do and many decisions to make, it’s very common for business owners to go for a strategy that doesn’t require so much work. Truth is, you must be the lucky one if that easy strategy works for you!

What impact does Social Media Marketing have on your business?

social media

Checking in on what is happening within our social networks has become part of the daily routine for most of us including businesses.  Social media has become a routine marketing tactic for every business.  This helps businesses build awareness, interact with customers and prospects and ultimately build relationships. But you may be wondering, what real impact does social media have to a business? Well, let us go over a few details, I promise that by the end of reading this article you will be able to answer the question! 

Should you hire a digital marketing agency?

should you hire a digital marketing agency? Understanding business marketingAll business owners understand the importance of marketing their business, here’s just 7 reasons why. Some undertake the responsibility themselves and are successful at it, but should you hire a digital marketing agency?

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