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Unable to reach her daughter by phone, DeLynne called the police while her husband kept the man on the phone. “I called the police, and they’re saying, ‘This is possibly a scam situation.’ I said, ‘There is no way this is a scam. This is my daughter’s voice,’” DeLynne said. “This wasn’t just some person pretending. As a mother, you know your daughter’s voice, and this was my daughter.”

Apparently, this wasn’t the first time this happened which is how the police were able to suggest it could be a scam. This is just the latest iteration of how hackers are using AI to produce deep fakes to extort money. AI and ChatGPT have been in the news recently for a reason – AI is an extremely powerful tool that, if put in the wrong hands, can do a lot of harm.

It’s not a stretch to imagine the use of AI to fake a CEO’s voice, signature or writing style in an e-mail, text, call or instant messaging to trick an employee into sending money or doing things that would severely harm the organization, such as providing a login or access to the company’s network, data or critical applications. Or similarly use this same type of approach to scam clients or patients into giving up confidential information or payments.

A report released by security experts at Home Security Heroes showed that 51% of common passwords could be cracked in less than one minute using an AI. Both the length and complexity of the passwords factored into the speed of successfully cracking the password, but even a complex password with seven characters using both uppercase and lowercase letters, numbers and symbols took just minutes to crack.

This means it’s hypercritical for all business owners to no longer rely on strong passwords and simple antivirus to protect their organization.

Today, all businesses should have some type of security awareness training for their employees. For example, simply sharing this article and others like them we publish can go a long way toward making sure they’re always on high alert for scams; but sharing the occasional article is not enough. You should have some type of ongoing reminders and formal training so that it’s always top of mind. Employees AREN’T “too smart” to fall for these scams. If someone can trick a mother into believing her daughter has been kidnapped by duping her daughter’s voice, they can trick an employee into clicking on a link, giving them access or transferring funds – and it’s happening right now to a lot of businesses.

Second, you need to work with your IT company to ensure they have implemented robust cyber security tools and protections, as well as disaster recovery protocols so if you are ransomed, you can be sure to recover your data. This is not an area to be cheap about. Most people stubbornly believe it won’t happen to them, or that it will be a minor inconvenience, not the costly, business-crippling and devastating disaster that a cyber or ransomware attack can have. An ounce of prevention goes a long, long way toward minimizing your risk.

I would also recommend implementing password managers with 2 factor or multi-factor authentication. This would allow you to increase the complexity of your passwords for all your accounts to include 20 or 30 character long passwords that you don’t have to remember and ensure you have different passwords for all your accounts and makes it difficult for scammers to get into your accounts.

If you want to make sure your IT services provider is protecting you properly, click here to request a FREE IT Security Risk Assessment. This assessment is not time-consuming, invasive or difficult to do, but will give you the unvarnished truth about your current security and whether or not you will be properly and brilliantly prepared for a cyber-attack.